About Just Pure organic products

At Just Pure, we really do believe that the future depends on what we do in the present. We are committed to creating products that are pure, natural and organic - safe for our bodies, safe for the world in which we live. As a symbol of purity and elegance, we have chosen the Fleur de Lis as the icon to represent our brand and our commitment to ourselves and the environment. In doing so, we proudly ensure that Just Pure products are never tested on animals, are biodegradable and use minimal packaging that is always recyclable. It’s our way of making a difference while creating nourishing products that are truly beautiful.

Mission/Vision

We believe that we have created an ethical, exceptional range of products that will benefit women and men of all ages and skin types. All our skin and body care products are free of Parabens, Propylene Glycol, Ethyl Alcohol, Lanolin, Petroleum, Sodium Lauryl Sulphate (SLS) or any harsh detergents, chemicals, synthetic colours or fragrances. We only use pure, natural, wild harvest or certified organic ingredients, sourced locally where possible. Our ingredients all offer therapeutic values, while making the product an enjoyable experience during use. Our packaging is fully recyclable, and we do not believe in using excess packaging. We are totally opposed to animal testing, and none of our formulations are tested on animals.

About the range

Just Pure sets a new standard for natural skin and body care. In the formulation of our products we carefully select ingredients of only the highest grade, which are combined with the healing and therapeutic qualities of pure essential oils to create exceptional products that gently cleanse, nourish, nurture, balance, repair and rejuvenate. Just Pure Products are compatible with all skin types, even extremely sensitive skin. Our range also includes products suitable for skin concerns such as eczema. The Just Pure Range consists of Skin Care for both Men and Woman, Bath, Body & Hair Care, Natural Baby Care and selection of natural Ambience products.

Postal/online orders

Yes, please visit our website or email us directly to place your order

The Story Behind Just Pure

Just Pure is defined by the company founder’s identity as a mother, a daughter and a woman passionate about all things natural. Tamsin Koen launched Just Pure in November 2007, driven by her desire to develop a South African range of pure and natural skin and body care, that was affordable enough to nurture the entire family and was as kind to the environment as possible.

Following the birth of her daughter, Kirsten, in 2003 and the baby’s adverse reactions to seemingly natural baby products, Tamsin had found herself examining labels far more carefully, only to find that so many of the ingredients were not only unpronounceable but also unfamiliar to the average person. What was in these lotions and potions that mothers were putting on their babies’ skins?

Wanting the best start in life for Kirsten, Tamsin had already been seeking out organic foods. Now she took this a step further, experimenting with aromatherapy, homeopathy and herbal remedies as part of a desire to be very selective about what she was putting both in and on the bodies of her family. Read full story